{"id":7116,"date":"2018-09-13T11:46:17","date_gmt":"2018-09-13T15:46:17","guid":{"rendered":"http:\/\/courchesnelarose.emdev.ca\/courchesne-larose-100-ans-dinnovation-et-dimplication\/"},"modified":"2019-03-20T17:10:13","modified_gmt":"2019-03-20T21:10:13","slug":"courchesne-larose-100-ans-dinnovation-et-dimplication","status":"publish","type":"post","link":"https:\/\/courchesnelarose.com\/pt-br\/courchesne-larose-100-ans-dinnovation-et-dimplication\/","title":{"rendered":"Courchesne Larose : 100 ans d\u2019innovation et d\u2019implication"},"content":{"rendered":"<p>\u00ab\u00a0Lorsque Victor Larose d\u00e9c\u00e8de quelques mois \u00e0 peine apr\u00e8s le d\u00e9but des activit\u00e9s, mon arri\u00e8re-grand-p\u00e8re, Raoul Routhier, alors tr\u00e9sorier de la compagnie, d\u00e9cide de prendre des parts\u00a0\u00bb, explique\u00a0<strong>Francis Routhier<\/strong>, directeur administratif du groupe et repr\u00e9sentant de la 4e\u00a0g\u00e9n\u00e9ration. Au retrait de D\u00e9us Courchesne en\u00a01932, Raoul Routhier devient seul ma\u00eetre \u00e0 bord. L\u2019entreprise grandit, m\u00fbrit et parvient m\u00eame \u00e0 convaincre les gouvernements canadien et qu\u00e9b\u00e9cois d\u2019en faire le distributeur officiel de fruits et l\u00e9gumes de l\u2019arm\u00e9e \u00e0 l\u2019aube de la Seconde Guerre mondiale. Au d\u00e9c\u00e8s de Raoul en\u00a01945, ses fils, Jean-Paul et Louis-Charles, associent leurs forces pour poursuivre l\u2019action de leur regrett\u00e9 p\u00e8re.<\/p>\n<p>Bien que leurs descendants occupent encore aujourd\u2019hui des postes-cl\u00e9s, jamais personne n\u2019a souhait\u00e9 rebaptiser la compagnie ou y ajouter le nom de Routhier. \u00ab\u00a0Depuis 100\u00a0ans, les clients nous connaissent sous le titre de Courchesne Larose, pourquoi changer\u00a0? sourit Francis Routhier. Cela n\u2019enl\u00e8ve rien \u00e0 cette incroyable histoire ni \u00e0 notre fiert\u00e9.\u00a0\u00bb<\/p>\n<p>Cet esprit de famille se ressent en outre au quotidien, assure le responsable. Proximit\u00e9 avec les employ\u00e9s, d\u00e9cisions facilit\u00e9es et frictions \u00e9vit\u00e9es, la pr\u00e9sence dans l\u2019organigramme de nombreux membres du clan Routhier \u00ab\u00a0offre une plus grande coh\u00e9sion et facilite bien des choses\u00a0\u00bb, souffle-t-il.<\/p>\n<p><strong>Au c\u0153ur d\u2019HoMa<\/strong><\/p>\n<p>L\u2019histoire de Courchesne Larose ne fut pourtant pas un long fleuve tranquille. Au d\u00e9but des ann\u00e9es\u00a0\u201980, l\u2019entreprise vit ainsi des heures particuli\u00e8rement difficiles et Louis-Charles Routhier est oblig\u00e9 de garantir personnellement toutes les dettes du groupe pour sauver le projet familial. \u00ab\u00a0Ce fut sans doute la p\u00e9riode la plus noire de Courchesne Larose, confie le directeur administratif. Mais heureusement, tout cela est derri\u00e8re nous\u00a0: depuis lors, nous avons observ\u00e9 une croissance quasi constante, gr\u00e2ce notamment \u00e0 diff\u00e9rentes d\u00e9cisions innovantes au d\u00e9but du mill\u00e9naire.\u00a0\u00bb<\/p>\n<p>Les Routhier et leurs \u00e9quipes n\u2019entendent \u00e9videmment pas s\u2019arr\u00eater l\u00e0. Une acquisition r\u00e9cente aux \u00c9tats-Unis devrait leur permettre de s\u2019enraciner encore un peu plus au pays de l\u2019Oncle Sam. \u00ab\u00a0\u00c9tendre notre r\u00e9seau et nos activit\u00e9s, c\u2019est un r\u00eave mais aussi un incroyable d\u00e9fi\u00a0\u00bb, glisse Francis Routhier. Int\u00e9gration verticale, utilisation des technologies, valorisation des services ou encore diminution du gaspillage figurent parmi les autres futurs chantiers du g\u00e9ant montr\u00e9alais.<\/p>\n<p>Acteur incontournable de l\u2019industrie de l\u2019alimentation, Courchesne Larose a \u00e9galement, de tout temps, tenu \u00e0 s\u2019impliquer dans diverses actions et \u00e0 aider de nombreux organismes communautaires. \u00ab\u00a0Pourquoi\u00a0? Parce que c\u2019est important, tout simplement, r\u00e9agit le responsable administratif. C\u2019est bien beau de prosp\u00e9rer mais si vous n\u2019en profitez pas pour am\u00e9liorer le sort de vos voisins, de votre communaut\u00e9, vous passez \u00e0 c\u00f4t\u00e9 de quelque chose. Mon grand-p\u00e8re est n\u00e9 dans Hochelaga-Maisonneuve \u00e0 une \u00e9poque o\u00f9 le quartier souffrait particuli\u00e8rement. Vous pouvez imaginer \u00e0 quel point aider la population de cet arrondissement lui tenait \u00e0 c\u0153ur.\u00a0\u00bb<\/p>\n<p>Pour c\u00e9l\u00e9brer comme il se doit son si\u00e8cle d\u2019existence, les \u00e9quipes de Courchesne Larose tenteront de battre, le 5\u00a0octobre prochain, le record du monde de la plus grande salade de fruits. En mobilisant partenaires, employ\u00e9s et clients, les dirigeants esp\u00e8rent parvenir \u00e0 couper plus de 20\u00a0000\u00a0livres de fruits. \u00ab\u00a0Une fois le record valid\u00e9, nous en offrirons \u00e9videmment aux personnes pr\u00e9sentes mais tous les exc\u00e9dents seront offerts \u00e0 Moisson Montr\u00e9al. Cela nous semblait \u00e9vident\u2026\u00a0\u00bb<\/p>\n<p><a href=\"https:\/\/www.hrimag.com\/Courchesne-Larose-100-ans-d-innovation-et-d-implication\"><strong>HRI MAG, publi\u00e9 le 13 septembre 2018 \u2013 Par Pierre-Alain Belpaire<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Lorsque Victor Larose d\u00e9c\u00e8de quelques mois \u00e0 peine apr\u00e8s le d\u00e9but des activit\u00e9s, mon arri\u00e8re-grand-p\u00e8re, Raoul Routhier, alors tr\u00e9sorier de la compagnie, d\u00e9cide de prendre des parts\u00a0\u00bb, explique\u00a0Francis Routhier, directeur administratif du groupe et repr\u00e9sentant de la 4e\u00a0g\u00e9n\u00e9ration. Au retrait de D\u00e9us Courchesne en\u00a01932, Raoul Routhier devient seul ma\u00eetre \u00e0 bord. L\u2019entreprise grandit, m\u00fbrit et [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/courchesnelarose.com\/pt-br\/courchesne-larose-100-ans-dinnovation-et-dimplication\/\">Leia mais&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":6662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-classificado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Courchesne Larose : 100 ans d\u2019innovation et d\u2019implication - Courchesne Larose<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/courchesnelarose.com\/pt-br\/courchesne-larose-100-ans-dinnovation-et-dimplication\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Courchesne Larose : 100 ans d\u2019innovation et d\u2019implication - Courchesne Larose\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0Lorsque Victor Larose d\u00e9c\u00e8de quelques mois \u00e0 peine apr\u00e8s le d\u00e9but des activit\u00e9s, mon arri\u00e8re-grand-p\u00e8re, Raoul Routhier, alors tr\u00e9sorier de la compagnie, d\u00e9cide de prendre des parts\u00a0\u00bb, explique\u00a0Francis Routhier, directeur administratif du groupe et repr\u00e9sentant de la 4e\u00a0g\u00e9n\u00e9ration. Au retrait de D\u00e9us Courchesne en\u00a01932, Raoul Routhier devient seul ma\u00eetre \u00e0 bord. L\u2019entreprise grandit, m\u00fbrit et [...]Leia mais...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/courchesnelarose.com\/pt-br\/courchesne-larose-100-ans-dinnovation-et-dimplication\/\" \/>\n<meta property=\"og:site_name\" content=\"Courchesne Larose\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-13T15:46:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-20T21:10:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cla.em2.dev\/wp-content\/uploads\/2019\/02\/courchesne_Larose_100ans.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Pepin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Pepin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/courchesnelarose.com\\\/pt-br\\\/courchesne-larose-100-ans-dinnovation-et-dimplication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/courchesnelarose.com\\\/pt-br\\\/courchesne-larose-100-ans-dinnovation-et-dimplication\\\/\"},\"author\":{\"name\":\"Michelle Pepin\",\"@id\":\"https:\\\/\\\/courchesnelarose.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/bf42c91aa7a4863646ccbad23f69f0be\"},\"headline\":\"Courchesne Larose : 100 ans d\u2019innovation et d\u2019implication\",\"datePublished\":\"2018-09-13T15:46:17+00:00\",\"dateModified\":\"2019-03-20T21:10:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/courchesnelarose.com\\\/pt-br\\\/courchesne-larose-100-ans-dinnovation-et-dimplication\\\/\"},\"wordCount\":611,\"image\":{\"@id\":\"https:\\\/\\\/courchesnelarose.com\\\/pt-br\\\/courchesne-larose-100-ans-dinnovation-et-dimplication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/courchesnelarose.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/courchesne_Larose_100ans.jpg\",\"articleSection\":[\"N\u00e3o classificado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/courchesnelarose.com\\\/pt-br\\\/courchesne-larose-100-ans-dinnovation-et-dimplication\\\/\",\"url\":\"https:\\\/\\\/courchesnelarose.com\\\/pt-br\\\/courchesne-larose-100-ans-dinnovation-et-dimplication\\\/\",\"name\":\"Courchesne Larose : 100 ans d\u2019innovation et d\u2019implication - 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Au retrait de D\u00e9us Courchesne en\u00a01932, Raoul Routhier devient seul ma\u00eetre \u00e0 bord. 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